In Conversation with Sarah Leff and Jonathan Cohen

As part of our In Conversation Series, we’re delighted to spotlight a dynamic collaboration between Freeman’s | Hindman and celebrated fashion house Jonathan Cohen Studio. In anticipation of The Collective—a unique showcase of designers coming to life at 32 East 67th Street this May—Gemma Sudlow sat down with co-founders Jonathan Cohen and Sarah Leff to discuss the story behind their brand, the spirit of community within the fashion world, and how values like sustainability, creativity, and longevity continue to shape their work.

Gemma Sudlow: We are so excited to partner with you on this unique collaboration! Before we dive into what will be on view at East 67 Street in May, tell us your story and how you developed Jonathan Cohen.

Sarah Leff: Thank you, we’re thrilled to be partnering with the gallery to create the first event for the fashion community, The Collective. Jonathan and I conceived the brand with a passion for creating something special. This event will bring together 16 brands, providing the opportunity to showcase some of our classics and seasonal fabrics. 

Jonathan Cohen: There is this misconception about designers that we are all competitive. The truth is, we all really support one another, both in good times and bad. This is a great way to show how our community can come together and thrive! There is space for all of us. 

GS: 32 East 67 Street has a wonderful fashion history embedded in the architecture. Our Deco lacquer and mirrored stairwell were couturier and fragrance magnate Marcel Rochas’ legacy from his tenure in the 1930s. It was his homage to Chanel in Paris. What historical influences, if any, come into play in your designs and brand ethos?

JC: It really depends from season to season. These photos inspired our last collection; I found one of Elizabeth Taylor attending a boxing match (which I had no idea she attended boxing matches!). I then discovered a quote from Muhammad Ali in my research talking about how he was knocked out during a match because he was distracted by looking at Taylor in the audience. Every season tells a story, and a lot of research is done in preparation before I even sketch. 

GS: Freeman’s I Hindman has always believed in the power and community central to couture and the fashion arts, and we are one of the very few auction houses that have a dedicated team committed to promoting luxury accessories and couture year-round. To what extent is your market still seasonal versus always-on?

SL: While the traditional fashion calendar still exists, we have always been more intentional, focusing on garments that stand the test of time. Our clients want pieces that feel relevant beyond a single season; these garments are meant to carry meaning and can live in their wardrobes for years. One of the greatest joys is hearing from a client how they wore us for a family wedding, baby shower, and then made it work into a day dress. We’ve also grown our custom business, which allows us to create special pieces using our techniques and fabric remnants. It’s less about chasing trends and more about building lasting wardrobes.

GS: Sustainability is a word that seems ever important in all industries and walks of life. How does it inform your practice and production?

SL: Sustainability has always been a core pillar of our brand—not just as a practice but as a mindset. We prioritize small production runs, take responsibility for our own deadstock, and work with upcycled materials. We originally launched The Studio in 2019, focusing on our deadstock and finding opportunities to give new life to what already exists. Beyond products, it’s about systems: designing a business that’s built to last, where quality, ethics, and creativity coexist.

JC: Sustainability for me is really about being responsible. It’s about doing the work and creating systems within your company to minimize the impact as much as possible. Fashion generates a lot of waste that can have a damaging impact. If you can find ways in your company to help mitigate waste, why wouldn’t you? 

GS: Last but certainly not least: what and who will we see at East 67 Street on the 18-20 May? What will the Jonathan Cohen woman be wearing this summer season?

SL: We are thrilled about this opportunity to share some new and limited-edition pieces with everyone later this month. There is always something floral in our mix! We’re also bringing some of our staples as well as a few limited-edition archival pieces.  

JC: What is great about our dresses is that they can work for various occasions, from the office to a cocktail party. I think that’s essential when buying one of our pieces. I love the prints for spring that were inspired by “synesthesia,” perfect colorful inspiration for summer!