Carli is Italy’s oldest jewelry store, passed down in the Carli family since 1655. It was founded by Carlo Carli after he trained as a goldsmith in Belgium. Beginning as a custom jewelry shop, members of the Carli family designed and created jewelry for Italian clients in Lucca where the store still stands today. The store modernized in the 19th century and began importing goods from Switzerland and France. The store remains a traditional fine jewelry store selling pieces from many different eras.