Lot 283
[MUSIC] -- [POSTERS]. MOSCOSO, Victor, GRIFFIN, Rick, and HUNTER, George, artists. A group of 4 Family Dog posters from 1967, comprising:
Sale 1069 - American Historical Ephemera & Photography
Lots Open
Aug 19, 2022
Lots Close
Aug 30, 2022
Timed Online / Cincinnati
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Estimate
$400 -
600
Price Realized
$500
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Lot Description
[MUSIC] -- [POSTERS]. MOSCOSO, Victor, GRIFFIN, Rick, and HUNTER, George, artists. A group of 4 Family Dog posters from 1967, comprising:
14 x 20 in. posters promoting performances by various artists at the Avalon Ballroom, such as Big Brother & the Holding Company, Quicksilver Messenger Service, Miller Blues Band, Chambers Bros., Iron Butterfly, and the Charlatans. San Francisco, CA: Family Dog Productions, 1967.
Includes: FD 51-1. -- FD 52-1. -- FD 55-1. -- FD 59-1. -- Together, 4 posters in very good to near excellent condition, light corner and edge wear, light toning to versos.
Family Dog Productions was founded in 1966. Chet Helms, Family Dog's most notable promoter, began commissioning posters to advertise concerts primarily held at San Francisco's Avalon Ballroom beginning in 1966. The highly decorative posters, which feature vibrant, psychedelic graphics and references to hippie culture became so popular that they were soon produced and sold for profit. Family Dog Productions' core group of artists came to be known as the "San Francisco Five," and included Stanley Mouse, Wes Wilson, Rick Griffin, Alton Kelly, and Victor Moscoso.
As Family Dog's stint at the Avalon began to wind down in 1968, the budget for promotion was reduced. The promoters started utilizing black and white imagery for the posters, and as a result, the final posters in the Family Dog Avalon Ballroom series relied primarily on photographic imagery.
Property from the Collection of Ted L. Simmons, St. Louis, Missouri
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