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Lot 335
[BUSINESS -- BEAUTY]. MORROW, Willie Lee (1939-2022). The Principles of Cutting and Styling Negro Hair. San Diego: Morrow Publications, 1966.
Sale 1118 - African Americana
Feb 28, 2023 10:00AM ET
Live / Cincinnati
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Estimate
$300 - 400
Price Realized
$252
Sold prices are inclusive of Buyer’s Premium
Lot Description
[BUSINESS -- BEAUTY]. MORROW, Willie Lee (1939-2022). The Principles of Cutting and Styling Negro Hair. San Diego: Morrow Publications, 1966.

8vo. Photographic illustrations throughout. (Minor toning at page edges.) Original wrappers laid down on boards with Vinabind, new endpapers (some soil, toning, abraded area to front board).

FIRST EDITION manual prouced by hairstyling pioneer and entrepreneur Willie Lee Morrow. After moving to San Diego from Eutaw, Alabama, he trained as a barber, opened his own shop, and founded the California Curl Company, noted for developing and commercializing the afro pick, also known as "Eze Teze." They also developed the California Curl treatment, a precursor to the Jheri curl. After the publication of this manual, he was contracted by the United States Department of Defense to train military barbers in Black styling and shaving techniques. RARE: OCLC locates only 14 copies.
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