Lot 15
[Americana] [Monroe, Marilyn]. Monroe Scent Try it Today! An Alluring Fragrance For Car and Home
Sale 2107 - Collections of an Only Child: Seventy Years a Bibliophile, the Library of Justin G. Schiller
Dec 5, 2024
10:00AM ET
Live / New York
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Estimate
$300 -
500
Price Realized
$1,016
Sold prices are inclusive of Buyer’s Premium
Lot Description
[Americana] [Monroe, Marilyn] Monroe Scent Try it Today! An Alluring Fragrance For Car and Home
New Castle, Pennsylvania: Monroe MFG. Co., 1954. Rare in-store display for Marilyn Monroe-themed car air fresheners; comprising 10 (of 12) pictorial multi-color and scented air fresheners, each depicting a crouching Monroe-like figure before a steaming basin, all in original cellophane packaging and attached to original pictorial cardboard display, with cardboard stand on back. Display toned and brittle; some cellophane opened or starting. Air fresheners: 4 1/4 x 2 3/4 in. (108 x 70 mm); display: 13 1/4 x 12 1/4 in. (336 x 311 mm).
A scarce and fantastic piece of Marilyn Monroe memorabilia, being a 1954 gas station car air freshener display. Featuring a Monroe-like blonde bombshell reclining across the hood of a 1950s-era car, the display exclaims, "Monroe Scent Try it Today! An Alluring Fragrance For Car and Home", and suggesting to the buyer, "For Best Results Attach Monroe Scent Under Dash." Attached are 10 of the original fresheners, with scents such as Lilac, Jasmin, Basin St., and Rose, all in their original cellophane. Produced to capitalize on Monroe's fame, who at the time was one of Hollywood's biggest stars.
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